: Better is Temporary

At , the desire to be the best is a journey, not a destination – better is always temporary.

Phaidon commemorates the company's influence with : Better is Temporary, a landmark publication that charts 's transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into 's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with "Breaking2," an introduction detailing 's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters 's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of 's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."

Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by 's remarkable team, : Better is Temporary will serve as a manual of innovation and inspiration for generations to come.